Local Service Business Growth: Crazy Pergola Case Study
Local Service Business Growth: How Crazy Pergola Scaled from 20 to 180+ Leads Monthly with AABB.team
Client: Crazy Pergola (Dublin, Ireland)
Industry: Custom Timber Garden Structures (Local Services Business)
Services Provided: Web Design, Local SEO, Multi-Channel Digital Marketing
Project Background: Carpentry Excellence Needs A Proper Online Foundation
Crazy Pergola is a premier outdoor carpentry business in Dublin, known for high-quality, custom-fitted pergolas and decks. Led by owner Genadijs, they deliver exceptional craftsmanship that transforms Irish gardens.
But while their timber work was rock solid, their digital foundation was shaky. Despite offering a premium client service, their online presence wasn't reflecting their quality, and their lead flow was stuck in a bottleneck.
The Challenge: Trusting The Wrong Agency & The DIY Burnout
Crazy Pergola faced a problem common to many service businesses struggling to grow faster: they were paying for results they weren't seeing.
They had hired a digital agency that promised SEO growth and organic traffic. In reality, they delivered a generic WordPress template website with weak structure and generic copy that failed to highlight Crazy Pergola’s expertise. The "SEO services" were virtually non-existent, but without expertise in the field it wasn’t easy to spot that.
The Pain Points
Stagnant Growth
Leads were stuck at 20-25 per week - barely enough to sustain, let alone grow.
Non-existent Marketing Results
The agency claiming they provide SEO services didn’t increase the leads flow.
Wasted Time
Instead of focusing on business growth, the owner had to spend time launching Meta ads and managing social media.
We hear this frequently from local service business owners:
"I knew I could scale my business if only sales were consistent. But existing marketing efforts didn’t deliver results to achieve that."
A similar situation was with Crazy Pergola’s growth. We at AABB.TEAM have expertise in building lead generation systems specifically for such cases, and it matched the needs of Crazy Pergola’s perfectly.
The Solution: A System Built for Service Businesses
AABB.TEAM stepped in not just to "fix the website," but to build a Lead Generation System. We didn't guess; we interviewed the business owner, learned the specific margins and details of his services, and using that built a strategy to achieve his business goals.
1. Conversion-First Website — the foundation
We replaced the generic WordPress site with a new one designed to sell.
Service-Specific Pages
Instead of a generic "Services" list, we created dedicated pages for Pergolas, Decks, and Glass Rooms with SEO-optimized copy.
Custom Quote Request forms
The old website used a generic contact form that frustrated users. We built tailored "Request a Quote" forms for each service. These were easier for customers to fill out and provided with all the details needed to give an accurate price immediately.
2. Local SEO
For a local business, the Google Business Profile is your second digital storefront after the website. We fully optimized Crazy Pergola's Google Business profile, following strict Google guidelines and rewriting descriptions to capture local intent. This immediately increased calls and organic foot traffic.
3. Multi-Channel Ad Scaling
We took the burden of ad management off the business owner’s shoulders and started creating new ad campaigns from scratch. After a few experiments, we evaluated what worked best and attracted the highest quality audience, and doubled down these efforts.
Meta Ads
Facebook
Instagram
We implemented proper conversion tracking (focusing on form fills, not just "clicks"). We identified winning creative angles and scaled them aggressively.
Retargeting
We set up ads to "follow" visitors who viewed the portfolio but didn't buy, bringing them back to the site when they were ready.
Google Ads
We added high-intent Google Search campaigns to capture people actively searching for the services Crazy Pergola provides, capturing a higher-quality audience that didn't overlap with social media.
4. The "No Lead Left Behind" Automation
As it usually is, some leads went cold after the initial quote. While the work with such leads shouldn’t end there, chasing every lead manually is a lot of manual work. AABB.TEAM implemented an email automation system that automatically follows up with unresponsive leads. This simple addition revived dead leads and turned them into active conversations without the business owner lifting a finger.
The Results: 9x Growth and a Scaled Business
The impact was significant and sustained. By moving from a "hope strategy" to a designed-for-purpose marketing system, Crazy Pergola transformed into a rapidly scaling company.
Skyrocketed from ~20 to 180+ leads per month
Lead Volume
8-9x increase in qualified quote requests
Growth Factor
The seasonal "dry spells" were smoothed out by proactive lead generation
Consistency
The Business Impact
The most important result isn't the number of clicks or filled request forms - it's what Crazy Pergola could do with it.
Growing Headcount
Another full installation team was hired to expand capacity.
Expanded Fleet
New vehicles purchased to handle the workload.
Bigger Space
Rented a larger workshop to serve a growing number of orders.
Focus on Growth
The business owner stopped struggling with online marketing and focused on managing a growing company.
AABB TEAM helped my company to get lots of new customers with their unique marketing strategies and the new beautiful website. They always stay connected with me, answering my questions every day, and giving me valuable advice on how to reach my new goals. My business grew to a completely new level. I am very pleased and thankful to AABB TEAM for their wonderful work for my business. I would highly recommend AABB TEAM to another companies to improve their businesses.
Are you ready to stop guessing and start scaling your business?
If you are a service business owner tired of generic agencies and inconsistent leads, we can help. We build digital systems that help growing businesses, and your business can become the next success story. Book Your Free Consultation with AABB.TEAM
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